The social environment is constructed of society’s beliefs, customs, practices and behaviors. Today, technology plays a substantial role in the way people behave and interact with each other. The EUX consists of the way end users interact with and within the venue and how they share this experience with their social media network. Legacy systems are built in silos and intended to serve a specific need: Cellular, Wi-Fi, Digital Signage, Point of Sale (POS), and Video. Today, mobility can provide the EUX for each of these previously independent systems through a single interface: the smart device. This change in the market puts more and more power in the hands of the end user and creates challenges for businesses to meet the constant increase in demand to be fully connected to the digital world. The social environment plays a significant role in the end user experience, ultimately affecting a business’s ability to drive revenue.